Marketing, Advertising & Research Services · Indirect
Monitoring · monthlyProcurement Category Intelligence
Online Panel Services
Overview
Market size
$9.4B
global, USD
CAGR
5.8%
base to forecast
Buyer power
-2.0
supplier-favoured
Suppliers
7
tracked players
Signals
12
monitored
Market outlook
2031$12.5B
What changed
Demand by region
North America demand40%
Europe demand30%
Asia Pacific demand20%
Rest of world demand10%
share of global demandtotal 100%
Cost drivers
Panelist Incentives and Rewards40%
Platform Technology and Fraud Detection Infrastructure25%
Operations and Project Management Labor20%
Panelist Recruitment and Marketing Acquisition15%
share of delivered cost (analyst estimate)