Marketing, Advertising & Research Services · Indirect
Monitoring · monthly
Procurement Category Intelligence

Advertising Agencies - Creative

Overview
Market size
$398.8B
global, USD
CAGR
4.6%
base to forecast
Buyer power
-1.4
supplier-favoured
Suppliers
6
tracked players
Signals
12
monitored

Market outlook

2031$499.3B

What changed

Demand by region

North America demand42%
Europe demand24%
Asia Pacific demand22%
Latin America demand7%
Rest of world demand5%
share of global demandtotal 100%

Cost drivers

Talent and Labor Costs65%
Technology and Software Licenses12%
Facilities and Overhead10%
Creative Production and Freelance Services8%
Travel and Entertainment5%
share of delivered cost (analyst estimate)

Supplier watchlist

6 tracked