Marketing, Advertising & Research Services · Indirect
Monitoring · monthlyProcurement Category Intelligence
Demand Side Platforms
Overview
Market size
$38.7B
global, USD
CAGR
21.4%
base to forecast
Buyer power
-2.6
supplier-favoured
Suppliers
5
tracked players
Signals
12
1 high severity
Market outlook
2031$102.1B
What changed
Demand by region
North America demand45%
Europe demand22%
Asia Pacific demand20%
Latin America demand8%
Rest of world demand5%
share of global demandtotal 100%
Cost drivers
Cloud Compute and Data Storage Infrastructure40%
Data Acquisition and Identity Resolution Feedstocks25%
Engineering and AI Algorithm Development R&D20%
Ad Exchange Inventory Access and Network Fees10%
Customer Support and Account Management Services5%
share of delivered cost (analyst estimate)