Marketing, Advertising & Research Services · Indirect
Monitoring · monthlyProcurement Category Intelligence
Advertising Agencies - Media Buying
Overview
Market size
$76
global, USD
CAGR
4.7%
base to forecast
Buyer power
-1.8
supplier-favoured
Suppliers
15
tracked players
Signals
12
2 high severity
Market outlook
2031$96
What changed
Demand by region
North America demand42%
Asia Pacific demand30%
Europe demand20%
Latin America demand5%
Rest of world demand3%
share of global demandtotal 100%
Cost drivers
Labor and specialized talent55%
Technology platforms, DSP access, and data licenses25%
Facilities, overhead, and administration12%
Travel, entertainment, and client onboarding8%
share of delivered cost (analyst estimate)