Marketing, Advertising & Research Services · Indirect
Monitoring · monthlyProcurement Category Intelligence
Connected TV Advertising
Overview
Market size
$6.0B
global, USD
CAGR
4.7%
base to forecast
Buyer power
-2.0
supplier-favoured
Suppliers
5
tracked players
Signals
12
monitored
Market outlook
2031$7.5B
What changed
Demand by region
North America demand50%
Europe demand20%
Asia Pacific demand15%
Latin America demand10%
Rest of world demand5%
share of global demandtotal 100%
Cost drivers
Media Inventory and Premium Ad Space45%
Data Identity and Audience Targeting Technology20%
Ad Serving and Programmatic Technology Fees15%
Creative Production and Dynamic Optimization10%
Measurement Attribution and Verification Services10%
share of delivered cost (analyst estimate)