Marketing, Advertising & Research Services · Indirect
Monitoring · monthly
Procurement Category Intelligence

OOH Digital Advertising

Overview
Market size
$43.0B
global, USD
CAGR
11.2%
base to forecast
Buyer power
-2.0
supplier-favoured
Suppliers
6
tracked players
Signals
12
monitored

Market outlook

2031$73.1B

What changed

Demand by region

North America demand38%
Asia Pacific demand32%
Europe demand22%
Rest of world demand8%
share of global demandtotal 100%

Cost drivers

Site leases and concession fees40%
Hardware, screen installation, and maintenance25%
Ad-tech software and programmatic platform fees15%
Data analytics and audience measurement10%
Electricity and network connectivity10%
share of delivered cost (analyst estimate)

Supplier watchlist

6 tracked

Related categories

Advertising Agencies - CreativeAdvertising Agencies - Media BuyingProgrammatic Ad PlatformsDemand Side PlatformsSupply Side PlatformsAd Exchange ServicesConnected TV AdvertisingOOH Static Advertising