Marketing, Advertising & Research Services · Indirect
Monitoring · monthly
Procurement Category Intelligence

Marketing Automation Platforms

Overview
Market size
$8.2B
global, USD
CAGR
13.5%
base to forecast
Buyer power
-1.4
supplier-favoured
Suppliers
6
tracked players
Signals
12
monitored

Market outlook

2031$15.4B

What changed

Demand by region

North America demand48%
Europe demand26%
Asia Pacific demand18%
Rest of world demand8%
share of global demandtotal 100%

Cost drivers

Software Development and Engineering Labor45%
Cloud Infrastructure and Data Hosting25%
Sales and Customer Success Support15%
Third Party Integrations and Data Feeds10%
Security and Compliance Audits5%
share of delivered cost (analyst estimate)

Supplier watchlist

6 tracked

Related categories

Advertising Agencies - CreativeAdvertising Agencies - Media BuyingProgrammatic Ad PlatformsDemand Side PlatformsSupply Side PlatformsAd Exchange ServicesConnected TV AdvertisingOOH Digital Advertising