Marketing, Advertising & Research Services · Indirect
Monitoring · monthlyProcurement Category Intelligence
Market Research - Quantitative
Overview
Market size
$81.4B
global, USD
CAGR
5.6%
base to forecast
Buyer power
-0.4
supplier-favoured
Suppliers
6
tracked players
Signals
7
1 high severity
Market outlook
2031$106.9B
What changed
Demand by region
North America demand40%
Europe demand30%
Asia Pacific demand20%
Rest of world demand10%
share of global demandtotal 100%
Cost drivers
Personnel and data analyst salaries45%
Data collection technology and platform licensing25%
Panel incentives and respondent recruitment15%
General corporate overhead and administrative costs10%
Data quality control and compliance auditing5%
share of delivered cost (analyst estimate)