Marketing, Advertising & Research Services · Indirect
Monitoring · monthly
Procurement Category Intelligence

Market Research - Qualitative

Overview
Market size
$81.0B
global, USD
CAGR
4.8%
base to forecast
Buyer power
-0.4
supplier-favoured
Suppliers
6
tracked players
Signals
12
monitored

Market outlook

2031$102.4B

What changed

Demand by region

North America demand40%
Europe demand30%
Asia Pacific demand20%
Rest of world demand10%
share of global demandtotal 100%

Cost drivers

Labor and Moderator Fees45%
Participant Recruitment and Incentives25%
Facilities and Platform Licensing15%
Project Management and Overhead10%
Travel and Expenses5%
share of delivered cost (analyst estimate)

Supplier watchlist

6 tracked