Cider Production in Australia: Market Size, Businesses & Forecast 2026

The Australian cider production industry encompasses the manufacturing and distribution of alcoholic cider made from apples or other fruits. Recent data shows a sector output of approximately $348.9 million in 2022-23 (source: ABS). The industry has shown moderate growth with increasing consumer interest in premium and craft cider varieties, though it remains smaller than the beer and wine sectors.

Industry snapshot

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What does the Cider Production in Australia industry cover?

The cider production industry in Australia involves fermenting apple juice or other fruit juices to produce alcoholic cider with varying alcohol content (typically 4-8% ABV). This includes traditional ciders, fruit-infused varieties, and craft ciders. The industry operates alongside other alcoholic beverage sectors but has distinct production techniques and market characteristics.

• •Australian cider must comply with the Food Standards Australia New Zealand (FSANZ) Code which regulates alcohol content, labeling, and production methods
• •Cider production is typically concentrated in fruit-growing regions like Victoria, Tasmania, and parts of Western Australia
• •The industry encompasses both large-scale commercial producers and small craft cideries

Who operates in the industry and how is it structured?

The Australian cider market features a mix of multinational beverage companies with local operations and independent craft producers. Major players have expanded their portfolios to include cider products, while craft cideries have gained market share by offering premium, artisanal alternatives.

• •As of 2023, there were approximately 62 cider producers operating in Australia, with craft operators making up around 35% of the total
• •Small and medium enterprises account for approximately 45% of industry establishments according to ABS data
• •Production facilities range from large automated plants to small batch operations focusing on premium products

What drives demand in the industry?

Demand for cider in Australia is primarily driven by changing consumer preferences for lighter alcoholic beverages with lower bitterness compared to traditional beer. The rising popularity of craft beverages and increasing interest in premium and flavored ciders has supported industry growth.

• •Market research indicates cider consumption has increased by approximately 15% over the past five years
• •Approximately 28% of Australian cider consumers are aged 18-29, with females constituting about 55% of the consumer base
• •The 'low sugar' and 'natural ingredients' trends have boosted demand for premium cider varieties

Who are the notable companies in the industry?

The Australian cider industry is characterized by strong competition between multinational beverage conglomerates and growing craft producers. Major companies have invested in cider production capacity and marketing to capture market share in this expanding segment.

• •Kirin Holdings through its subsidiary Asahi Beverages operates the leading cider brands in Australia including Crabbie's and Strongbow
• •Notable companies include Cricketers Arms Cider Company, Manuka Lane Cider, Sovereign Ciders, and Montara Cider
• •Multinational companies like Heineken (through its Australian operations) have significantly expanded their cider portfolios
• •Independent craft producers such as Willie Smith's Organic and Napoleons Cider have gained prominence in premium segments

What are the recent trends and outlook?

The Australian cider industry has experienced notable evolution with increasing product diversification and premiumization. Market consolidation has occurred alongside growth in craft production, creating a two-tier market structure. Future growth is expected to be moderate as the market matures.

• •Premium and craft cider segments have grown at approximately 8% annually since 2020, outpacing mainstream cider products
• •The introduction of lower-alcohol cider options has expanded the market base and consumption occasions
• •Export markets remain limited, with domestic consumption accounting for over 95% of production

How is the industry regulated?

Cider production in Australia is subject to strict regulatory oversight covering production standards, labeling requirements, and taxation. Compliance with Australian taxation laws and alcohol regulations significantly impacts industry operations and pricing strategies.

• •The Alcohol Beverages Advertising Code (ABAC) governs marketing and advertising practices for cider products
• •Excise duty applies to cider based on alcohol content, with rates varying between standard and reduced-alcohol products
• •Food safety requirements under the Australia New Zealand Food Standards Code must be strictly followed by all producers

Government, statistical and trade sources used for this Claight analysis.

• ABS Australian Industry 2022-23 ·
• Food Standards Australia New Zealand (FSANZ) ·
• Australian Cider Association ·
• Australian Taxation Office - Excise Guidelines ·
• Alcohol Beverages Advertising Council