Updated on 9th October 2026
All-Terrain Vehicles
Headline metrics, grounded risk and supplier intelligence, and quick glimpses into cost, price and trade. Jump straight into the analysis below.
Buyer Power Score
-1.4
Supplier-favoured −5+5 Buyer-favoured
Negotiating position for this category, scored from supplier-favoured to buyer-favoured.
Recommended stance. Dual-source across top-3 suppliers
Market size$6.1Bglobal, USD
CAGR5.7%base to forecast
Suppliers7tracked players
Signals12monitored
What to do
3Risk Exceptions
3Black number: sourced statements naming the countryRed badge: live signals (alerts) for the country
10 countries · 2 lanes from 28 sourced statementsCountries
Ranked by sourced statements.United States · 5 alerts13
Japan6
China · 4 alerts4
Canada · 2 alerts3
Thailand1
Indonesia1
Vietnam1
Ivory Coast1
India1
Taiwan1
SupplierHQProfileStatus
Polaris Inc.Minnesota, USALargest North American powersports manufacturer; produces RZR side-by-sides, Sportsman and Scrambler ATVs, and Polaris off-road vehicles. Reports…ProfiledCan-Am (BRP Inc.)Québec, CanadaMajor powersports OEM under BRP; Off-Road segment (Can-Am ATV/side-by-side products) generated roughly $3 billion CAD annually in recent fiscal years.…ProfiledHonda Motor Co., Ltd. (Powersports)Tokyo, JapanGlobal powersports producer with FourTrax ATV and Pioneer/Talon side-by-side lines; powersports unit revenue of approximately ¥3 trillion, but…ProfiledYamaha Motor Co., Ltd.Iwata, JapanProduces Kodiak and Grizzly ATVs; multi-purpose vehicle (ATV/UTV) sales historically around ¥180 billion annually. Exact 2025 ATV-only figure not…ProfiledKawasaki Motors (Kawasaki Heavy Industries)Kobe, JapanMaker of Brute Force ATVs and Teryx side-by-sides within its motorcycle & engine segment; ATV-specific revenue not disclosed.Profiled