Furniture & Office Supplies

Paper Towels: Market Size, Growth & Forecast to 2030

The Paper Towels market is valued at about $28.4 billion (2026) and is projected to grow at a 4.9% CAGR through 2030. The largest cost driver is Wood pulp and fiber inputs (42% of spend).

Market size
$28.4 bn (2026)
CAGR to 2030
+4.9%
Buyer power
Favours buyers
Tracked suppliers
45
Projected market growth (index, 2026 = 100)
Base year 2026
Official data · Claight projectionForecast
Market size index, 2026 = 100, at the 4.9% CAGR.
Forecast
2026
2027
2028
2029
2030
2031
2026 base: 1002031 est: 127

Cost structure

Wood pulp and fiber inputs
42%
Energy and manufacturing operations
23%
Logistics and regional distribution
18%
Packaging and converting materials
10%
Labor and overhead
7%

Key suppliers

Procter and GambleKimberly-ClarkGeorgia-PacificEssitySofidelAsia Pulp and PaperHengan International
Read the full Paper Towels report →

Claight market analysis of proprietary and public data. Full report: /category-intelligence/paper-towels