Furniture & Office Supplies · Direct
Monitoring · monthlyProcurement Category Intelligence
Paper Towels
Overview
Market size
$14.5B
global, USD
CAGR
4.2%
base to forecast
Buyer power
-1.8
supplier-favoured
Suppliers
7
tracked players
Signals
12
3 high severity
Market outlook
2031$17.8B
What changed
Demand by region
North America demand36%
Europe demand26%
Asia Pacific demand24%
Latin America demand9%
Rest of world demand5%
share of global demandtotal 100%
Cost drivers
Wood pulp and fiber inputs42%
Energy and manufacturing operations23%
Logistics and regional distribution18%
Packaging and converting materials10%
Labor and overhead7%
share of delivered cost (analyst estimate)