Finance & Professional Services

Online Market Research Services: Market Size, Growth & Forecast to 2030

The Online Market Research Services market is valued at about $9.677 billion (2026) and is projected to grow at a 4.6% CAGR through 2030. The largest cost driver is Labor and analyst compensation (45% of spend). North America leads demand at 40%.

Market size
$9.68 bn (2026)
CAGR to 2030
+4.6%
Buyer power
Favours buyers
Tracked suppliers
45

Projected market growth to 2030

Market size index, 2026 = 100, at the 4.6% CAGR.

1251171081001002026104.62027109.42028114.42029119.72030125.22031

Cost structure

Labor and analyst compensation
45%
Technology platform and infrastructure
20%
Panelist incentives and data acquisition
15%
Sales and marketing
12%
Overhead and administrative costs
8%

Regional demand split

North America demand
40%
Europe demand
30%
Asia Pacific demand
20%
Rest of world demand
10%

Key suppliers

NielsenIQKantarIpsosGfKQualtricsYouGov
Read the full Online Market Research Services report →

Claight market analysis of proprietary and public data. Full report: /category-intelligence/online-market-research-services