Finance & Professional Services · Indirect
Monitoring · monthly
Procurement Category Intelligence

Online Market Research Services

Overview
Market size
$9.7B
global, USD
CAGR
4.6%
base to forecast
Buyer power
-1.8
supplier-favoured
Suppliers
6
tracked players
Signals
12
monitored

Market outlook

2031$12.1B

What changed

Demand by region

North America demand40%
Europe demand30%
Asia Pacific demand20%
Rest of world demand10%
share of global demandtotal 100%

Cost drivers

Labor and analyst compensation45%
Technology platform and infrastructure20%
Panelist incentives and data acquisition15%
Sales and marketing12%
Overhead and administrative costs8%
share of delivered cost (analyst estimate)

Supplier watchlist

6 tracked