ProcureHub · Indirect & Services · Global

Connected TV Advertising: Market Size & Forecast 2026

The global connected TV advertising market sits at approximately USD 6.0 billion in 2025 (base year), experiencing structural transformation driven by programmatic adoption, AVOD (ad-supported video on demand) expansion, and the persistent shift of advertising spend from traditional linear TV to digital formats. This market operates in a complex ecosystem spanning streaming platforms, demand-side platforms, data providers, and advertisers, with significant technical fragmentation and evolving regulatory frameworks governing personalization and targeting capabilities. > **Analyst Take.** Our view: the 2025-2028 period represents a critical inflection point where CTV transitions from experimental to mainstream. The consensus 4.7% CAGR masks significant opportunity in the FAST segment (12-15% growth) which most buyers are underweighting. The right procurement sequence is: 1) Build DSP dual-

Market size · 2025
$6.00bn
CAGR · 2025–2030
4.7%
Forecast · 2030
$7.55bn
Basis
Claight Analysis
Market size (USD)
Base year 2025
Official data · Claight AnalysisForecast
Market size and CAGR extracted from the published Claight report; figures match the report..
Forecast
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
2031
2032
2025 base: $6.0bn2032 est: $8.3bn
Read the full Connected TV Advertising report →
Talk to a Claight analyst
Do you want to research Connected TV Advertising?

Get in touch and our analysts will be happy to help with custom market sizing, deeper segmentation, supplier detail or a bespoke study built for you.

Connect to an analyst →

Market size and forecast are Claight Analysis, informed by public research and industry data. Historical years before 2025 and all forecast years are Claight estimates at the stated CAGR. Retrieved 2026.