Transportation Products & Services

Vehicle Rental: Market Size, Growth & Forecast to 2030

The Vehicle Rental market is valued at about $169.36 billion (2026) and is projected to grow at a 5% CAGR through 2030. The largest cost driver is Vehicle acquisition and depreciation (45% of spend). North America leads demand at 45%.

Market size
$169.4 bn (2026)
CAGR to 2030
+5%
Buyer power
Balanced
Tracked suppliers
120

Projected market growth to 2030

Market size index, 2026 = 100, at the 5% CAGR.

12811810910010020261052027110.22028115.82029121.62030127.62031

Cost structure

Vehicle acquisition and depreciation
45%
Labor and branch operations
25%
Fleet maintenance, repair, and parts
15%
Insurance and risk management
10%
Fuel and support logistics
5%

Regional demand split

North America demand
45%
Europe demand
30%
Asia Pacific demand
15%
Rest of world demand
10%

Key suppliers

Enterprise MobilityHertz Global Holdings, Inc.Avis Budget Group, Inc.Sixt SEEuropcar Mobility Group
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Claight market analysis of proprietary and public data. Full report: /category-intelligence/vehicle-rental