ProcureHub · Indirect & Services · Global

Radio Advertising: Market Size & Forecast 2026

The global radio advertising market sits at approximately USD 32.5 billion in 2025 (base year), anchored by mature terrestrial AM/FM inventory in North America and Europe while digital audio (streaming and podcasting) expands at double-digit rates. A 2.8% CAGR through 2032 reflects replacement-cycle demand stability in legacy broadcast against structural digital migration headwinds in younger demographics. The buyer Power Score of -2.0 reflects concentrated station-ownership concentration, limited switching optionality within geographic footprints, and the intangible nature of audience measurement currencies that suppliers control. > Synthesised from secondary and publicly verifiable sources via Claight Category Watch:

Market size · 2025

$32.5bn

CAGR · 2025–2030

2.8%

Forecast · 2030

$37.3bn

Basis

Claight Analysis

Market size (USD)

Base year 2025

Official data · Claight AnalysisForecast

Market size and CAGR extracted from the published Claight report; figures match the report..

Forecast

2021

2022

2023

2024

2025

2026

2027

2028

2029

2030

2031

2032

2025 base: $32.5bn2032 est: $39.4bn

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Market size and forecast are Claight Analysis, informed by public research and industry data. Historical years before 2025 and all forecast years are Claight estimates at the stated CAGR. Retrieved 2026.