Influencer Talent Agencies: Market Size & Forecast 2026

The global influencer talent agency market reached approximately USD 24.5 billion in 2025 (base year), growing at a 12.8% CAGR through 2032 to a forecast endpoint of roughly USD 56.8 billion. The market operates under a structurally tight supply-demand balance: premium creator inventory remains the binding constraint while brand demand for outsourced influencer programme management accelerates. The dominant cost line passes straight through to creator fees, which consume roughly 55% of agency revenue, leaving thin operating margins and limited buffer against talent-rate inflation. Consolidation among the top-tier agencies has accelerated since mid-2024, with Publicis Groupe acquiring both Influential and Captiv8, Stagwell absorbing LEADERS, Sprout Social purchasing Tagger, and Later buying Mavely. The regulatory environment has tightened materially across all major jurisdictions, with di

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