Technology & Telecommunications

E-mail Marketing Software: Market Size, Growth & Forecast to 2030

The E-mail Marketing Software market is valued at about $2.95 billion (2026) and is projected to grow at a 8.4% CAGR through 2030. The largest cost driver is Cloud Hosting and Compute Infrastructure (35% of spend). North America leads demand at 45%.

Market size
$2.95 bn (2026)
CAGR to 2030
+8.4%
Buyer power
Favours buyers
Tracked suppliers
120
Projected market growth (index, 2026 = 100)
Base year 2026
Official data · Claight projectionForecast
Market size index, 2026 = 100, at the 8.4% CAGR.
Forecast
2026
2027
2028
2029
2030
2031
2026 base: 1002031 est: 150

Cost structure

Cloud Hosting and Compute Infrastructure
35%
Technical Talent and Engineering
30%
Customer Acquisition and Marketing
15%
Data Storage and Delivery API Licenses
10%
Compliance Security and Support Overhead
10%

Regional demand split

North America demand
45%
Europe demand
25%
Asia Pacific demand
15%
Latin America demand
8%
Rest of world demand
7%

Key suppliers

Intuit Inc. (Mailchimp)HubSpot Inc.Salesforce Inc.Klaviyo Inc.ActiveCampaign LLCConstant Contact Inc.
Read the full E-mail Marketing Software report →

Claight market analysis of proprietary and public data. Full report: /category-intelligence/e-mail-marketing-software