Morocco Poultry Market: Market Size & Forecast 2026

Morocco's poultry sector represents a mature but expanding market within North Africa, with an estimated value of $4.27 billion in 2026 and a forecast trajectory to $6 billion by 2035. The market encompasses fresh and chilled meat, processed poultry products, and eggs, distributed across B2B foodservice channels and B2C retail formats including supermarkets, hypermarkets, and specialty outlets. This domestic industry operates within a broader Middle East and Africa context where regional poultry demand continues to outpace supply in many markets.

• •Market valued at $4.08 billion in 2025, rising to $4.27 billion in 2026 with steady 4.7% CAGR
• •Species mix dominated by chicken, with turkey, duck, and other poultry comprising smaller segments
• •Egg production and processed poultry products represent growing product-type categories within the portfolio
• •Distribution spans B2B foodservice and B2C retail networks across urban and semi-urban centers

Economic expansion underpinned by Morocco's GDP growth averaging 3.46% annually, outperforming the broader MENA regional average of 2.87%, has strengthened consumer purchasing power and protein demand. Rising urbanization and demographic momentum continue to shift dietary patterns toward higher poultry consumption relative to red meat, while the growing preference for processed and ready-to-cook poultry products reflects evolving lifestyle preferences among the urban middle class.

• •GDP growth averaging 3.46% annually, exceeding MENA regional average of 2.87%, fueling disposable income and protein demand
• •Poultry feed market expanding from $1.2 billion in 2025 toward $1.6 billion by 2031 at 6.20% CAGR, supporting production capacity
• •Shift in consumer preferences toward processed poultry products driven by convenience and lifestyle changes
• •Urban population growth and rising middle-class penetration expanding addressable market

The market is segmented by species, with chicken representing the dominant category, and by product type, split between fresh/chilled meat and processed products including value-added and ready-to-eat formats. Distribution channels bifurcate into B2B channels serving foodservice and institutional buyers, and B2C retail spanning supermarkets, hypermarkets, convenience stores, and specialized retailers. Regional demand concentration is highest in major urban centers and coastal population hubs, with rural areas representing emerging demand centers.

• •Chicken dominates species segmentation, with turkey and duck comprising specialty and niche segments
• •Product split between fresh/chilled meat and processed varieties, with processed gaining share
• •B2B distribution primarily through foodservice and institutional supply chains; B2C through modern retail formats
• •Demand concentrated in urban coastal regions and growing interior cities

Who are the notable companies in the industry?

The Moroccan poultry sector exhibits moderate consolidation, with a mix of integrated producers controlling feed-to

• •Competitive structure features a blend of fully integrated producers and specialized operators across feed milling, breeding, and processing
• •Regional production concentration centered around major agricultural zones and near key consumption markets
• •Technology adoption ranges from conventional open-housing systems to controlled-environment biosecure facilities
• •Feedstock sourcing includes domestic grain production and imported commodities, with feed cost as primary production variable

What are the recent trends and outlook?

The market is positioned for sustained growth through 2035, with processed poultry gaining market share as consumers gravitate toward convenience and product variety. Investment in production efficiency, feed technology, and cold-chain logistics is expected to strengthen the sector's competitiveness relative to imports. Regulatory frameworks governing animal health, food safety, and import tariffs continue to shape domestic production dynamics, while regional trade agreements may influence cross-border poultry flows across the MENA region.

• •Processed poultry and value-added products projected to outpace fresh meat growth through 2035
• •Continued investment in feed efficiency and production technology expected to maintain cost competitiveness
• •Regulatory and biosecurity standards increasingly influencing industry structure and operational compliance requirements
• •Long-term outlook supported by population growth, urbanization, and dietary protein transition trends