Cracker & Biscuits Manufacturing in European Union 2026: Industry Statistics & Trends

The European Union cracker and biscuits manufacturing industry produces a wide range of baked snacks and cookies for domestic consumption and export. The sector is valued at approximately €31.7 billion in 2023, reflecting steady demand despite economic pressures. Industry growth remains modest as consumer preferences shift toward healthier and premium products.

Industry snapshot

Key public data points

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What does the Cracker & Biscuits Manufacturing in European Union industry cover?

The EU cracker and biscuits manufacturing industry encompasses the production of various baked goods including cookies, crackers, wafers, and similar products. This segment falls under broader food manufacturing and is characterized by standardized production processes and diverse product portfolios.

• •Products include sweet biscuits (cookies), crackers, savory biscuits, wafers, and specialty baked snacks
• •Production facilities must comply with EU food safety regulations including HACCP principles
• •Industry utilizes both traditional and automated manufacturing technologies

Who operates in the industry and how is it structured?

The EU cracker and biscuits market features a mix of multinational corporations and smaller regional producers. Large companies dominate through scale and distribution networks, while local manufacturers focus on specialty products and regional markets.

• •Multinational companies control approximately 60-70% of the EU market share
• •Regional producers often specialize in traditional products and local specialties
• •The industry includes both independent manufacturers and subsidiaries of international food groups

What drives demand in the industry?

Demand for crackers and biscuits in the EU is driven by consumer purchasing power, snacking habits, and product innovation. Seasonal variations and gift-giving traditions also influence sales patterns, particularly during holiday periods.

• •Annual per capita consumption of biscuits in the EU averages approximately 8-10 kg
• •Health and wellness trends have spurred demand for products with reduced sugar, whole grains, and functional ingredients
• •E-commerce channel has grown to represent 8-10% of total sales (2023 data from European Biscuit Manufacturers Association)

Who are the notable companies in the industry?

The competitive landscape includes several major multinational companies with significant EU operations, alongside specialized manufacturers. Market share is concentrated among the largest players who benefit from economies of scale and brand recognition.

• •Mondelez International (owner of brands like LU, belVita, Oreo) - major EU presence
• •Kraft Heinz (owner of LU biscuits) - significant market share in multiple EU countries
• •Mondelēz Europe - operates multiple production facilities across the EU
• •Britvic (UK) - operates biscuit subsidiaries in several EU markets

What are the recent trends and outlook?

The industry is experiencing shifts toward healthier product formulations and sustainable packaging. Innovation in plant-based options and premium products is accelerating, while input cost pressures continue to challenge profit margins.

• •The EU organic biscuits segment grew by approximately 5% annually in recent years (Eurostat data)
• •Sustainable packaging initiatives have been adopted by 65% of major manufacturers (EU Food Federation survey)
• •Industry investments in automation to address labor shortages and improve efficiency

How is the industry regulated?

EU food safety regulations govern all aspects of cracker and biscuit manufacturing, from raw materials to finished products. Packaging regulations and labeling requirements have become increasingly stringent, particularly regarding nutritional information.

• •EU Regulation (EC) No 852/2004 on food hygiene applies to all manufacturers
• •EU Food Information for Consumers Regulation (No 1169/2011) mandates nutritional labeling
• •Packaging regulations under EU Directive 94/62/EC set standards for recyclability and materials
• •Novel foods regulations impact ingredients like certain plant proteins or novel sweeteners

Government, statistical and trade sources used for this Claight analysis.

• European Biscuit Manufacturers Association - Statistical Report 2023 ·
• Eurostat - Food Statistics 2023 ·
• EU Food Federation - Industry Survey 2023 ·
• European Commission - Food Regulations Overview 2023