Australia Glamping Market: Market Size & Forecast 2026

The Australia glamping market represents a fast-growing segment of the country's accommodation industry, offering upscale outdoor lodging that combines access to nature with premium amenities. Valued at around $0.67 billion in 2025 and growing at 8.5% per year, the market sits within the broader caravan parks, holiday houses, and other accommodation sector that has seen steady expansion. Glamping properties range from safari-style tents and eco-pods to treehouses and luxury cabins, typically located in regional and remote areas near national parks, coastlines, or wilderness areas.

• •Market valued at approximately USD 670 million in 2025 as part of the APAC region
• •Annual growth rate of 8.5% projected through the forecast period
• •Part of the broader Australian accommodation sector including caravan parks and holiday houses

The surge in nature tourism and experience-led travel has been a central driver of the Australian glamping market, as domestic and international visitors increasingly seek immersive outdoor getaways that do not sacrifice comfort. Growing environmental awareness has amplified demand for sustainable accommodation options, with many glamping operators emphasizing eco-friendly practices such as solar power, rainwater collection, and minimal environmental impact. Additionally, the trend toward domestic travel, particularly following shifts in international travel patterns, has encouraged Australians to explore regional destinations where glamping properties are concentrated.

• •Rising consumer preference for nature tourism and outdoor experiences
• •Strong demand from eco-conscious travelers seeking sustainable stays
• •Growth in domestic tourism driving regional accommodation demand

The market caters broadly to younger travelers, with the 18 to 32 age group representing a significant share of glamping guests seeking adventure and social-media-friendly experiences. Geographically, glamping properties are distributed across New South Wales, Queensland, Victoria, and Western Australia, with concentrations near popular natural attractions such as the Great Barrier Reef, the Blue Mountains, and the Kimberley region. Properties vary in scale from boutique single-site operations to multi-tent wilderness camps, with price points spanning mid-range to ultra-luxury tiers.

• •Primary target demographic includes travelers aged 18 to 32
• •Properties concentrated in NSW, Queensland, Victoria, and Western Australia
• •Range spans from boutique single-site camps to multi-unit wilderness lodges

What are the recent trends and outlook?

The outlook for the Australian glamping market remains strong, with continued expansion expected as the broader tourism sector recovers and consumer preferences evolve toward experiential, nature-based travel. Digital marketing and social media presence have become increasingly critical as operators seek to attract younger, experience-driven travelers who often discover and book properties through visual platforms. Sustainability certifications and partnerships with local Indigenous communities are emerging as key differentiators, reflecting the growing importance of ethical tourism practices among Australian and international visitors alike.

• •Strong projected growth continuing through 2030 and beyond
• •Increasing integration of digital booking platforms and social media marketing
• •Growing emphasis on sustainability certifications and Indigenous tourism partnerships