Arts, Entertainment & Recreation · US · NAICS 713110

Amusement Parks in the US: Market Size, Businesses & Forecast 2026

The amusement and theme parks industry in the United States comprises establishments operating mechanical or water rides, games, shows, and themed exhibits. According to the U.S. Census Bureau's historical economic census data, the sector generated a total revenue of $18,165,599,000 in 2017 (U.S. Census Bureau). Entering 2026, the industry is focused on recovering discretionary spending following shifts in consumer sentiment, while navigating volatile weather conditions and structural consolidation among regional operators.

Market size · 2023
USD 25.8 bn
Claight est. · 2026
USD 31.3 bn
Businesses · 2025
1k
Outlook
Growing
Competition
High, rising

Industry snapshot

Demand drivers
Disposable Personal Income
Intellectual Property Integration
Weather and Climate Trends
Relative importance, Claight qualitative assessment.
Market structure
fragmented
moderate
concentrated
Competitive intensity
high, rising
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Key public data points

Total Revenue for Amusement and Theme Parks (2017)18,165,599,000 USD
Source: U.S. Census Bureau
Annual Payroll for Amusement and Theme Parks (2017)4,971,784,000 USD
Source: U.S. Census Bureau
Central Florida Direct Visitor Spending (2024)59,900,000,000 USD
Source: Visit Orlando / Regional Economic Datasets
Six Flags Combined Entity Active Pass Base (2025)67,000,000 units
Source: Six Flags Entertainment Corporation Financial Reports

Historical & forecast

Base year 2025. Each series is official through its own latest government-data year (shown in the legend on each chart), and years beyond that are Claight estimates. As of July 2026 the current year is still in progress (2026 annual data is not yet published), so the forecast runs to 2030 (market size CAGR 5.4%, indexed to BLS QCEW industry growth).

Market size
Base year 2025
Official data (2023) · Public industry statisticsCurrent-period Claight estimateForecast
Indexed to BLS QCEW industry payroll from the official 2023 figure.
Forecast
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
2025 base: $29.7bn2030 est: $38.8bn
Number of businesses
Base year 2025
Official data (2016-2025) · BLS QCEWForecast
Forecast
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
2025 base: 1,3862030 est: 1,682
Employment
Base year 2025
Official data (2016-2025) · BLS QCEWForecast
Forecast
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
2025 base: 213,5512030 est: 231,726
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Industry Definition and Scope

What does the Amusement Parks in the US industry cover?

This industry encompasses facilities known primarily as amusement or theme parks that manage a variety of interactive attractions, refreshment concessions, and entertainment shows. It explicitly includes water parks, themed entertainment centers, and amusement piers operating at fixed sites.

  • Classified officially under the North American Industry Classification System as NAICS code 713110.
  • Excludes mobile carnivals, agricultural fairs, and standalone family fun centers lacking major mechanical rides.
  • Leases spaces to independent concessionaires on a structural basis to provide food, retail, and gaming opportunities.

Market Structure and Operators

Who operates in the industry and how is it structured?

The industry features a concentrated tier of major national entertainment conglomerates alongside several regional amusement park chains and smaller independent parks. Operators utilize complex capital expenditure cycles to develop intellectual property integrations and high-thrill coaster installations to maximize recurring attendance.

  • The Small Business Administration outlines a small-business size standard threshold of an annual revenue limit of $41,500,000 for this classification.
  • Major entities anchor their structural revenue through recurring seasonal passes, which totaled 6.7 million active units for the combined Six Flags entity by mid-2025.
  • Revenue structures rely heavily on ticket sales, core merchandise, in-park food services, and premium front-of-line queue upgrades.
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Demand Drivers

What drives demand in the industry?

Consumer demand is directly influenced by domestic macroeconomic health, variations in disposable personal income, and localized weather conditions. International inbound tourism also serves as an upside driver for flagship coastal destination resorts.

  • Central Florida destination resorts documented $59.9 billion in direct visitor spending in 2024, proving the regional economic importance of vacation tourism.
  • Domestic per-capita guest spending increases driven by pricing actions have historically offset flat or slightly lower seasonal attendance figures.
  • Unfavorable weather patterns, including unseasonably cold spring conditions and extreme summer heatwaves in 2025, historically disrupt traditional attendance realization.

Competitive Landscape and Notable Public Companies

Who are the notable companies in the industry?

The competitive domestic landscape is dominated by large public corporations capable of funding multi-million dollar capital improvements. Recent corporate consolidation has significantly reshaped market share distribution among regional operators.

  • The Walt Disney Company maintains the largest domestic footprint via its Parks, Experiences and Products division.
  • Six Flags Entertainment Corporation represents a massive regional footprint following the major 2024 merger of Cedar Fair and the legacy Six Flags entity.
  • Universal City Development Partners Ltd (operating as Universal Destinations & Experiences) and United Parks & Resorts Inc. remain core public competitors in major tourism hubs.

Recent Trends and Outlook

What are the recent trends and outlook?

Industry participants entering 2026 are highly focused on executing sophisticated revenue management strategies and stabilizing supply chain logistics for ride hardware. Operators are evaluating future capital investments due to shifts in trade policies and evolving tariff conditions.

  • Operational benchmarks compiled by trade associations show operators prioritizing product innovation and localized infrastructure expansions.
  • A 2024-2025 sample survey from the International Association of Amusement Parks and Attractions indicated a slight 1% year-over-year contraction in North American fixed-site attendance.
  • Advanced bookings for experiential group sales and all-inclusive resort packages show resilience heading into the 2026 operating seasons.
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Regulation and Compliance

How is the industry regulated?

Fixed-site amusement park safety, mechanics, and maintenance practices are governed by highly specific state mandates and rigorous international standards. Federal reporting guidelines closely monitor general operational compliance and employee welfare.

  • The ASTM International F24 Committee on Amusement Rides and Devices sets the global safety standards for ride design, manufacturing, and auditing.
  • The International Association of Amusement Parks and Attractions actively compiles the annual North America Fixed-Site Amusement Ride Safety Report to monitor patron safety.
  • Operators face compliance pressures from municipal minimum wage escalations and federal labor frameworks regulating temporary seasonal staff.

Sources

Government, statistical and trade sources used for this Claight analysis.

  • U.S. Census Bureau Economic Census ·
  • U.S. Small Business Administration Table of Size Standards ·
  • International Association of Amusement Parks and Attractions (IAAPA) North America Fixed-Site Amusement Ride Safety Report 2024 Update ·
  • IAAPA Global Benchmark Report Series 2025 ·
  • The Walt Disney Company Fiscal Year 2024 Annual Financial Report ·
  • United Parks & Resorts Inc. Fiscal Year 2024 Financial Release

Claight analysis of public industry data.