Eco-packaging and organic sourcing drive a 37% surge in launch costs

Manufacturers face rising input costs due to stricter organic verification standards and a shift toward sustainable packaging formats, which have increased new product launch production costs by 37%. To absorb these margins, brands are expanding regional manufacturing hubs in high-growth markets like the Asia-Pacific region. Meanwhile, consumers continue to accept 20% to 40% price premiums for certified organic and plant-based formulations.