Ontex July 2026 data triggers immediate pivot to skin-health focus

Adult Incontinence Products Market 2025 to 2032: Ageing Demographics, Stigma Erosion and the Reusability Inflection →

What Changed

Ontex released clinical research showing nearly 50% of incontinence product users experience skin irritation. This has triggered an immediate shift in market demand away from basic absorption performance toward pH-balanced, microbiome-friendly, and dermatologically safe top layers. Procurement teams will need to adjust product specifications to account for this premium 'natural on skin' standard.

At a Glance

Severity

Medium

Likelihood

High

Spend Exposed

—

Add your annual spend to quantify exposure:

Confidence

95%

Recommended Actions 1

Update product procurement specifications

Updating sourcing requirements to include skin-safe and pH-balanced layers ensures alignment with the latest clinical benchmarks and user preferences.

Evidence 3

Research and Markets

Market Research Future

Ontex Skin Health Report