Forest, Wood & Paper Products · Direct
Monitoring · monthly
Procurement Category Intelligence

Tissue Paper - Towel

Overview
Market size
$73.0B
global, USD
CAGR
3.5%
base to forecast
Buyer power
-2.4
supplier-favoured
Suppliers
7
tracked players
Signals
12
3 high severity

Market outlook

2031$86.7B

What changed

Demand by region

Asia-Pacific demand36%
North America demand30%
Europe demand26%
Rest of world demand8%
share of global demandtotal 100%

Cost drivers

Wood pulp and fiber raw materials42%
Energy and manufacturing utilities23%
Logistics and outbound freight transportation15%
Chemicals, additives, and structural binders12%
Packaging materials and operations8%
share of delivered cost (analyst estimate)

Supplier watchlist

7 tracked