Creative Services & Printing · Indirect
Monitoring · monthly
Procurement Category Intelligence

Television Ad Placement Services

Overview
Market size
$175.0B
global, USD
CAGR
3.2%
base to forecast
Buyer power
-1.1
supplier-favoured
Suppliers
6
tracked players
Signals
12
3 high severity

Market outlook

2031$204.9B

What changed

Demand by region

North America demand40%
Europe demand25%
Asia Pacific demand25%
Rest of world demand10%
share of global demandtotal 100%

Cost drivers

Media Inventory Fees65%
Agency Labor and Talent15%
Data Analytics and Planning Software10%
Operational Overhead and Compliance10%
share of delivered cost (analyst estimate)

Supplier watchlist

6 tracked

Related categories

BannersBusiness Form PrintingCatalog Printing ServicesCommercial PhotographyCopying ServicesCourt Reporting ServicesDigital Advertising Agency ServicesDigital Printing Services