Finance & Professional Services · Indirect
Monitoring · monthlyProcurement Category Intelligence
Search Engine Marketing Services
Overview
Market size
$155.0B
global, USD
CAGR
9.5%
base to forecast
Buyer power
-1.5
supplier-favoured
Suppliers
7
tracked players
Signals
12
1 high severity
Market outlook
2031$244.0B
What changed
Demand by region
North America demand42%
Europe demand26%
Asia Pacific demand22%
Rest of world demand10%
share of global demandtotal 100%
Cost drivers
Direct Media Ad Spend Passthrough65%
Strategic and Technical Personnel Salaries20%
MarTech, Bidding Analytics, and Attribution Software Licenses8%
Agency Management and Client Services Overhead7%
share of delivered cost (analyst estimate)