Finance & Professional Services · Indirect
Monitoring · monthlyProcurement Category Intelligence
Opinion Polling Services
Overview
Market size
$12.5B
global, USD
CAGR
5.8%
base to forecast
Buyer power
-1.0
supplier-favoured
Suppliers
5
tracked players
Signals
12
monitored
Market outlook
2031$16.6B
What changed
Demand by region
North America demand40%
Europe demand30%
Asia Pacific demand18%
Rest of world demand12%
share of global demandtotal 100%
Cost drivers
Labor and specialized research analysts45%
Data collection platforms and IT infrastructure25%
Respondent incentives and panel maintenance15%
Data validation, cleaning and analytics software10%
Overhead and legal compliance5%
share of delivered cost (analyst estimate)