Finance & Professional Services · Indirect
Monitoring · monthlyProcurement Category Intelligence
Online Advertising
Overview
Market size
$6.0B
global, USD
CAGR
4.7%
base to forecast
Buyer power
-2.0
supplier-favoured
Suppliers
6
tracked players
Signals
12
2 high severity
Market outlook
2031$7.5B
What changed
Demand by region
North America demand40%
Asia Pacific demand30%
Europe demand20%
Rest of world demand10%
share of global demandtotal 100%
Cost drivers
Technology Infrastructure and Cloud Hosting35%
Publisher Payouts and Traffic Acquisition Costs30%
Engineering and Product Development Personnel20%
Sales, Marketing, and Operations10%
Data Acquisition and Compliance5%
share of delivered cost (analyst estimate)