Finance & Professional Services · Indirect
Monitoring · monthly
Procurement Category Intelligence

Focus Group Research Services

Overview
Market size
$7.2B
global, USD
CAGR
4.8%
base to forecast
Buyer power
+1.2
buyer-favoured
Suppliers
9
tracked players
Signals
12
1 high severity

Market outlook

2031$9.1B

What changed

Demand by region

North America demand40%
Europe demand30%
Asia Pacific demand18%
Latin America demand7%
Rest of world demand5%
share of global demandtotal 100%

Cost drivers

Human Capital and Field Moderation Salaries45%
Participant Incentives and Recruitment Sampling25%
SaaS Platform Infrastructure and Analytics Software15%
Facilities Rent and Technical Audio Video Equipment10%
Travel and Incidental Field Expenses5%
share of delivered cost (analyst estimate)

Supplier watchlist

9 tracked